Where is the friendliest place in Thailand? It’s a question I sometimes get asked but, in reality, itâ€™s an impossible one to answer. You could make a good case for the Isaan region of north-east Thailand just as you could for southern provinces like Trang. I have a personal affinity with the north of Thailand so I may be slightly biased in my assessment when I suggest northern Thailand is home to some of the friendliest Thai people Iâ€™ve met on my travels. And my recent trip to Phrae province has reminded me (not that I need reminding!) why this region of Thailand is so charming.