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Red Bull and Thai Energy Drinks

The world-famous brand, Red Bull, can trace its origins back to the time when it was simply a pick-me-up tonic for Thai workers. Red Bull, or Krating Daeng in Thai, was invented by Thai businessman Chaleo Yoovidhya in 1981. The caffeine-rich drink soon became popular in Thailand with truck drivers, farmers, university students and those working long hours that needed to stay alert. Chaleo teamed up with Austrian businessman Dietrich Masteschitz in 1984 and the Red Bull drink recipe was adapted to suit Western palates and made the Thai-Austrian owners into multi-millionaires. Subsequent marketing really launched Red Bull as something more than an energy drink and it is now a truly international brand.
Thailand's Red Bull (Krating Daeng) and M-150 energy drinks
If you look in any supermarket or 7-Eleven convenience store in Thailand you will see numerous energy drinks lined up in the chiller cabinet. The pocket-sized bottles of Krating Daeng can still be seen, but they now compete with a wide array of other energy drinks such as M-150, Chalarm (Shark), Carabao Daeng (Red Buffalo) and Lipovitan. If you are in a pub or club in Thailand and ask for a vodka and Red Bull you may find that the drink doesn’t quite have the same taste you may be accustomed to. Although the familiar Western canned version of Red Bull is served in some establishments, it isn’t that common. In many cases if you order a vodka and Red Bull you will be served with the generic Thai version which is often referred to as ‘vodka Lipo‘ which will have a similar taste and effect. If you do over-indulge on the alcohol, you can always replace the black coffee with a bottle of energy drink or try the wonderfully named ‘Hang’ which is sold as a hangover cure.

Category: Food & Drink

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About Roy Cavanagh

Roy Cavanagh is a former stand-up comedian who now works as a freelance writer and website designer. Passionate about Thailand and Thai culture, Roy is also the editor of the online magazine, Fan Club Thailand.

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About Thaizer

Thank you for your interest in Thaizer. My name is Roy Cavanagh and I’ve been fortunate enough to live in Thailand and travel to every region of the country over a number of years. Thaizer.com is where I share my knowledge and experience with you. Just like any destination, Thailand has its good points and its bad points and I try to offer honest and practical advice.

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